Madrid, 15th of September 2006. Philip Morris International, one of the largest tobacco companies in the world, in conjunction with the marketing agency Know-How, is deploying DataMovil to gather data obtained during promotional activities carried out at the sale locations all over the country. In a first phase, 500 agents with a PDA and a DataMovil application will be interviewing consumers about their preferences and habits. The system is complemented with a complete application for results analysis.

For more information about DataMovil, send an e-mail to datamovil@satec.es or visit the product web page www.datamovil.info